Business Plan · 2025
Art that lives
inside you.
Exclusively handcrafted artwork born from your personal story — no two pieces ever the same.Explore the visionjoebes.innerstate.art
01
The Concept
Art that begins
with your story.
joebes.innerstate.art is a bespoke artwork studio built on a single belief: the most meaningful art is not found — it is drawn out of you.
Every commission begins with a deep conversation. Customers share emotions, memories, dreams, symbols, and turning points that matter to them. That intimate material becomes the sole source for a completely original, handcrafted piece of art.
No templates. No stock imagery. No recycled concepts. Every single piece is as exclusive as the person who inspired it.
“Your inner world deserves to exist on a wall — in colour, in texture, in a form only you could have unlocked.”
— joebes.innerstate.art
How it Works
Four steps.
One irreplaceable piece.
The creative process is built around the customer, not the artist. Every decision — from medium to palette to composition — flows from what you share in your consultation.
01
Deep Conversation
A personal session — in person or online — where you share what matters: stories, feelings, symbols, and colours that resonate with you.
02
Concept Sketching
joebes translates your inner world into early concepts. You review, react, and refine until the direction feels entirely right.
03
Creation
The artwork is handcrafted — painted, drawn, or mixed — using the medium best suited to your story. You receive progress updates throughout.
04
Delivery & Certificate
Your piece arrives with a signed certificate of exclusivity and a written record of the story behind it — yours alone, forever.
What We Offer
Three tiers of
bespoke creation.
Innerstate Print
A medium-format original — pencil, ink, or watercolour — created from a single consultation. Perfect as a personal keepsake or thoughtful gift.
Starting from €150 · A3 format
Soulscape Canvas
A full acrylic or oil painting on canvas, born from two or more sessions. Larger in scale, richer in texture — a centrepiece that holds an entire emotional landscape.
Starting from €450 · 60×80cm+
Legacy Series
A multi-piece collection — a triptych or series — documenting a life chapter, relationship, or transformation. The ultimate exclusive commission, fully bespoke and certificated.
From €1,200 · Fully bespoke scope
Market Opportunity
A growing hunger
for the personal.
€67B
Global Art Market Value
The art market continues growing, with original and bespoke work commanding increasing premiums over prints and mass-produced décor.
+34%
Growth in personalised gifting
Consumers increasingly choose meaningful, exclusive gifts — a trend accelerated by the post-pandemic desire for deeper human connection.
82%
Buyers want a story behind the art
The majority of art buyers place higher value on pieces with personal narrative. joebes.innerstate.art is built entirely on this insight.Personal ArtGiftingDécor
Roadmap
Building toward
something lasting.
2025
Q1–Q2
Launch
Foundation & First Commissions
Launch the studio with a curated portfolio of 10–15 showcase pieces. Establish the consultation process, pricing, and online presence. Accept first 20 commissions at introductory pricing to build testimonials and portfolio depth.
Brand IdentityWebsiteFirst SalesPortfolio
2025
Q3–Q4
Growth
Community & Referrals
Activate word-of-mouth through a referral programme. Partner with interior designers, therapists, and event planners. Begin exhibiting at curated art markets. Introduce gift cards for special occasions.
PartnershipsExhibitionsGift CardsReferrals
2026
Scale
Premium Positioning & Digital Expansion
Introduce the Legacy Series as a high-ticket offering. Expand reach through international online consultations. Explore a waiting list model that signals exclusivity. Begin building toward a physical studio space.
Legacy SeriesInternationalWaiting ListStudio Space
Financial Outlook
Lean, personal,
and sustainable.
Year 1 Revenue Target
€24K
Based on 80–100 commissions across all tiers at introductory pricing, with an average order value of €280.
Startup Investment
€2K
Studio materials, website, branding, and initial marketing. Intentionally low overhead — the product is skill and time.
Target Margin
68%
Material costs per piece are low relative to price point. Margin improves significantly as the Legacy Series grows in share.
Year 3 Projection
€80K
With waiting list model, partnerships, and Legacy Series established — driven by fewer, higher-value commissions.
Start jouw kunstwerk
Vertel me
jouw verhaal.
Elk kunstwerk begint met een gesprek. Vul het formulier in — hoe meer je deelt, hoe persoonlijker het resultaat.Jouw naamE-mailadresTelefoonnummer (optioneel)Budget Kies een categorie €150 – €300 · Innerstate Print €450 – €800 · Soulscape Canvas €1.200+ · Legacy Series Nog niet zeker — laat me adviseren Voorkeur mediumPotlood / inktAquarelAcrylverfOlieverfDigitaalLaat joebes beslissenJouw verhaal
Minimaal 30 woorden aanbevolenReferentiebeelden of extra context (optioneel)Gewenste opleverdatum (optioneel)Verstuur mijn verhaal→
Let’s create
Your story.
Your artwork.
Nothing else like it.
Ready to commission a piece, discuss a collaboration, or simply learn more about the process?hello@joebes.innerstate.artjoebes.innerstate.art · Business Plan 2025Exclusive & Personal Artwork
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